Thursday, 5 January 2012

2012 "Undie Awards" Display Consumers' Preferred Underwear & Lingerie

Best sweat proof underwear aficionados and lingerie enthusiasts the world over have sent in their votes. The ballots have been counted and the results are in! Ladies and men cast more than 40,000 votes for their favorite unmentionables by type, brand and style as part of the 2011 Undie Awards. Winners were announced today through the awards' website,

Over a one month period, voters of all shapes and sizes anonymously took part in the online awards, which cover bras, panties, thongs, G-strings, boyshorts and shapewear for women, as well as sweat proof undershirts for men and underwear, including sweat shield, boxers, boxer briefs, briefs, thongs and jackstraps. The Undies site featured drop-down menus which enabled voters to quickly select their favored brand and style. Voters also had the option of writing-in their preferred underwear, if it was not listed.

Now in their fifth year, The Undies are an annual awards program designed to provide consumers with a forum for sharing what their favored undergarments are. The results display a fascinating array of underwear preferences, based on the wearers'ages and body characteristics.

Plus to encouraging voters to nominate their favored pair for greatness, the awards also seek to introduce voters to brands they might be unfamiliar with, via the 'select' winner categories, which are decided by Undies staffers as a way of highlighting smaller brands deserving of the spotlight.

"Over the past 5 yrs, I have been captivated by each year's Undie results. Like the Oscars, there are some predictable winners, but also some terrific surprises," said Tomima Edmark, lingerie & undergarment expert. "Ultimately, the Undies are a great place for us to track and analyze trends, particularly among ladies. The 1st year we launched the awards, the thong silhouette was the runaway choice for most of the ladies. Now, the trend has shifted and more boyshorts are winning votes. It's also fun to observe a return to women wearing comfortable 'granny panties.' In the bra category, there has been a growth in sports bra voting in recent times, which suggests that more females are purchasing sports bras. We see this reflected in the variety of sports bras that are now on the market."

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