India online shopping store ShalinIndia is trying to do things differently. Instead of targeting the domestic market, it has looked outward towards global customers. In order to acquire international customers, ShalinIndia has actively embraced popular online marketplaces like Amazon, Ebay, Etsy and Bonanza.
"We had to make a choice between selling to domestic market and selling to international market. We settled for international market simply because the addressable market was much larger and customers had less inhibition while buying on the net," said Shalini Verma, founder of ShalinIndia. "Besides, it is mostly males who shop in the Indian market and they typically buy electronic items like laptops, mobiles, and camera on discount deals. ShalinIndia's customers, on the other hand, are mostly women whose shopping list consists of fashion items like Indian clothing, India jewelry, India gifts and home decor," added Shalini Verma.
For a company located in India, e-selling to international customers has never been easy. Sales were inhibited by the lingering doubts and questions in the minds of international customers when buying online from distant vendors. Can the vendor be trusted with credit card details? Will the items be shipped at all? Will custom charges be payable on the items imported? How can rejected items be returned? Will refunds be hassle free?
ShalinIndia decided to add women's coats ress the legitimate concerns of its international customers and accordingly made significant changes in its business model. ShalinInda joined the most trusted marketplace platforms in each country. "We signed up with Amazon in the US, UK, France, Germany and Japan; Ebay in US, and UK, and with Bonanza, Etsy, Atomic Mall and Webstore in the US. The strategy paid off. Today we sell far more on these marketplace platforms than on our own website as customers trust product and service guarantees from these local marketplace players and tend to buy without inhibitions." explained Shalini Verma.
ShalinIndia is an India online shopping store selling mainly cultural products of India to global customers. The company has partnered with Amazon to store its inventory in five countries : US, UK, France, Germany, and Japan. Amazon picks, packs and ships orders in these five countries. Orders from other countries are shipped directly from India. Every order is delivered within three to five days.